Take That Blog Traffic And Make A Sale

It’s great to push a lot of traffic to your site but if you want to have any hope of turning that traffic into a sale then you need to take a few preparations into account so that your site is ready.  Here are some tips to help change that traffic into a $

The Call To Action

If you’re forwarding traffic to your blog then make sure what you want them to do most is extremely obvious within the pages of your site.  If you’re calling people to a specific post, then make sure the only real action you want them to take is linked and obvious.

The more links you have within your blog content, the more distractions you have that could lead people away from your page.  Other clicks give you no value.

Brief Posts With Multiple Offers

If you were to write a promotional post trying to draw attention to something, like a Blue Widget, you would put the offer in multiple places – the top, the middle and some where at the end.  Make it pretty clear what you want the reader to do.  What I see wrong most frequently with other pages across the web that are promotional in style is that people tend to throw their offers down at the bottom of everything else.  Before people even get to the offer they’re worn out and mentally exhausted.  You’d be hard pressed to get their interested again.

Do yourself a favor and make the offer obvious, then make it often enough that they won’t miss it or forget about it.

Try Using Big Buttons

If you’re REALLY persistant and want to close a sale then try a giant button to get their attention.  They really won’t miss the obvious sign.  If they don’t click through then it’s obvious they just aren’t interested and you wouldn’t have landed them anyway.

Take Multiple Approaches

Another great way to convert that traffic is to try a few different sales tactics.  Your first attempt could be a clear post promoting the product or service while another post or page could go into a story about the success of someone else selling the product.  Another post could simply be a promotional direct offer with a better value.  Spread your tactics out with other content so that you don’t frustrate your readers.  In the end, some will respond and take the bait.

Don’t Hard Sell

I don’t like hard-selling, and I’m not a big fan of the in-your-face ads that can pop on a screen.  Popunders annoy me (the ones that pop up under your browser and wait for you to discover them) and I dislike Lightboxes even more because they interrupt what I’m doing – and not in a favorable way.  They block the content and at that point I leave.  Those things oversell a product or service and like me, many people aren’t interested.  Even if it’s done electronically it’s still extremely pushy.  It works on some, and that’s why people still do it, but that doesn’t make it a good idea.

Typically, people who use these methods don’t really care what you think, they’re just in it for business.  Do you want to be just another source of income?  Think about that when make decisions on doing business with someone – and use that perspective for your visitors.

Comments Off

If you’re trying to get people to do a specific task like opt-in or sign up then you may want to consider shutting your comments down .  If you leave them on then you’re setting up a distraction that can people engaged in the content and not on your product or service.  Don’t let people wallow around in comments where they will eventually forget your call to action.

To Your Success,
Joerg Weishaupt

P.s. Get more information on social media and marketing in my free primer "Building A Successful Marketing Strategy". Sign up for your free copy today.

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