Social Media Marketing Trends – Do You Get It Yet?

There’s no question that social media marketing is on the upswing.  Trends are surfacing that are bringing truth to light on just how effective the social networks are at helping businesses gain traction with their target audience.

Customers want direct engagement, they want interaction, they want interactive experiences when they’re visiting social media sites.  All of this information came to light and became useful to businesses because they had their ear to the ground and they were following social media marketing trends.

That research is key to growth for any business, but especially small businesses that are climbing into a rather large pool with big box retailers and major corporate brands that are also cannonballing into the water.  Those big brands are making a massive splash and ripple effect and they’re happily paving the way.

The benefit to letting the corporate brands lead the way in social media is that they’re setting clear social media marketing trends that others can follow.  While simply following can be marginally effective, a small business can boost their own social media presence by stepping up their game and being a little creative with the road less taken.

A little innovation applied to the efforts of those that paved the way can help a small business strike out just a bit from the big brands and stand out as something different with the potential of setting their own social media marketing trends.

What’s important is that any business stays on top of the trends that do occur, because they are clear indicators of where the market is going.  The market includes the grounds for engagement and the target audience.  If your primary efforts are on Facebook and your target audience shifts then there is going to be a shift in social media marketing trends – and businesses will be soon to follow.

Unlike conventional marketing through television and radio which have remained mostly static for many years, marketing online (particularly through social media) is very liquid.  It changes constantly, primarily because people are extremely fickle about where they spend their time.  Most people go where the mass goes, and if the mass says that Twitter is dying and Facebook is winning them people are bound to stop investing time in Twitter and spend more time on Facebook.  The reverse would also be true.

Business have to watch these social media marketing trends to see how other businesses in their market are performing, but also where the audience is and how they’re reacting to the presence of those businesses.

To Your Success,
Joerg Weishaupt

P.s. Get more information on social media and marketing in my free primer "Building A Successful Marketing Strategy". Sign up for your free copy today.

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3. Social Media For Small Business – Still A Sapling
4. Boost Presence With A Social Media Marketing Expert
5. 7 “Must Do” Social Media Fixes For Business

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