Top Search Engine Optimization Techniques For Driving Traffic

While content might be king throughout the web, it’s certainly not the only thing to consider when you’re trying to optimize blog content.  Especially if you want to attract a lot of traffic.  Search engine optimization techniques, of high quality, are probably the most important aspect in attracting a blog following next to powerful content.  Without proper search engine optimization techniques, your blog is going to remain a secret to the rest of the world.

Considering there are more than 580 million people on the web on a daily basis, that’s a lot of traffic to miss out on.

When it comes to tips in achieving blog traffic, there are a number of tips that will allow you to turn an ordinary blog into an authority site within your niche.

First and foremost

Strategic Keyword Placement

A lot of search engines, especially the big boys (Google, Yahoo and Bing) and focusing primarily on keyword placement and the relevancy of words around them in ranking your site.  Here are some quick tips on mastering proper keyword placement:

• Use primary keywords within the Title tag
• Headers are crawled as well as the Title, utilize primary and secondary keywords here as well.
• Use keywords in the ALT tags of photos, as their text descriptions are not ignored when the site is being indexed
• Anchor links using keywords relevant to the destination page, as spiders pay particular attention to the words used in linking.
• Maintaion a proper keyword density of approx 3% for each piece of content you write.  Any less and the spiders loss interest due to lack of relevancy.  Anymore, and you annoy the reader.
• Search engines understand and recognize keyword synonyms so use them in order to limit the monotony of your content.

Obtain Ranks Through Links

Work to spread links for your site.  This can easily be done through content marketing and syndication with High PR sites.  Social bookmarking sites like Digg, as well as article directions like ezinearticles can help build a sturdy link profile.  This establishes authority for your site not only in the eyes of the search engines but also to those people who are searching content and find multiple references to you.

The Brain Of The Search Engine

Each search engine will index and rank your site differently based on their own unique algorithms.  These are the brains of their system.  Thankfully, many search engine optimization techniques are pretty standard across the board.  Use multiple techniques that you know work well with the various search engines such as developing a Google sitemap or a proper robots.txt file.

There are hundreds of methods you can use to drive traffic.  If you’ve got a mind for developing great content on your site or blog, one of the greatest methods you can look into is content syndication in order to spread your content through social media.

Follow the link here for information on content syndication

Whatever method you choose, already remember that there is no sure fire bet.  Your best method will be a combination of several tactics that work best for you after several rounds of testing.

Related posts:

1. Hitchhikers Guide to Search Engine Love
2. Priming the Local Search Engine
3. Pleasing the Search Engine Spider
4. Geo-Specific Optimization – Duh?
5. Search and Rescue for the SEO Noob – Part 1