Slipping A Toe Into SEO Work – Is It Time?

SEO Work is intended to help you get your site bulked up so that Google bats its eyelashes and takes notice.  Ultimately, you want Google to find your site so relevant and attractive (from a purely contextual standpoint of course) that it waves you at people within your target market like a cheap matchmaker.

That desired result makes a lot of people want to strike out and handle their SEO on their own but it’s often best to stick with a professional provider of SEO work.  There are a number of them (the web is swimming with “experts”) so you’ve got to carefully consider who you want working on what, and what kind of SEO work you want done.  What makes a company a good choice?

We probably understand the concept of SEO services but what are the services themselves?  It falls into two different categories:

On Page Optimization – This relates to any kind of SEO work that has to do with the content that is on your site.  Written content, canonicalization, redirection, architecture and structuring of the url and site, SEO copywriting, keyword structure and themes, coding and design, etc.  All of these elements play a part in how the search engines see your site and interact with it not only while it’s being indexed but when it’s being pulled from their database to be shown to users as the result of a search query.

Off Page Optimization – Any kind of SEO work outside of the actual website is known as off page optimization.  This has to do primarily with creating back links to a url or website.  Building back links is a method of establishing credibility and building “rank” with the search engines.  As you build a greater profile through off page optimization, Google begins to see your site as more relevant and improves your listing within its search results.

Google puts a lot of weight on off page factors such as link build, article submission, RSS feeds, reciprocal links and other link building services.  The amount of links and the authority of the links pointing to your site are one of the primary indicators for deciding the authority of your own site.

All of those links are pointless however if the onsite optimization isn’t in tune.  The written content on your page needs to establish relevancy for a specific set of keywords if those are the keywords you’re trying to rank for  (and use as the anchor text for your back link building).

Another form of off site optimization comes from social media.  While it’s possible to also get links from within social media, many of the sites don’t provide a lot of Do Follow link juice.  That’s why it’s important to know where you’re building links when you’re doing your SEO work.  Even so, when you get No Follow links on social networks you’re still optimizing for traffic – just not search engine traffic.
That marketing into social media will play a big role in bringing traffic to your site.  As traffic and visitors stream in, there’s a good chance of having other people link to and share your content if it’s good enough.  The result is a greater link profile.

Now you can see how indirect optimization can actually work to improve your listing in the search engines and your off site optimization efforts.  At the heart of that of course is content.  As mentioned, you can’t get any traction if you don’t have good content on your site.  You need to give the search engines something that helps establish your relevancy and you’ve got to put up good enough content that people will want to read it, share it and keep the traffic rolling.  Otherwise all the SEO work went to waste.

To Your Success,
Joerg Weishaupt

P.s. Get more information on social media and marketing in my free primer "Building A Successful Marketing Strategy". Sign up for your free copy today.

Related posts:

1. Top Search Engine Optimization Techniques For Driving Traffic
2. We Know Backlink Building Is Lengthy – Get Used To It

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