Because every business operates in different ways, the search engine optimization techniques that are employed are going to change based on the individual needs of the business. While the campaigns themselves will vary to meet those needs, hit target goals and employ different tactics there are three ethical search engine optimization techniques that are beneficial for just about every business running a seo campaign.
Content writing:
If ever there were a problematic area for online businesses, this is it. So many get this area wrong. It’s not just about “quality” content. There are certain attributes to generating “quality” content.
If you want to draw traffic, this type of content needs to be continually created so that your site has fresh information for your content marketing and branding campaigns. Fresh content, such as that created with a blog, is a vital part of a strong seo strategy.
It encourages search engines to crawl your site pages and explore more often when you create information relevant to the content around it. Regularly updating your content means you’re providing users with up to date relevant information that is educational and appealing. When people find this content, there is an increased chance that they’ll return as well as link to your site. Over time you’ll gradually build a stronger link profile by creating amazing content that people can’t stay away from and feel compelled to share.
Speaking of Links…
Establishing links from high quality, high PR sites is hugely advantageous. Mainly because your rank within the SERPs is a bit of a popularity contest. The more links you have from other popular sites, the better your rank. Any link, but particular those from sites with similar content (relevancy again) are important in securing regular and useful traffic.
A solid link campaign with a carefully planned strategy for link acquisition can help you build hundreds of high PR backlinks. Just remember that any kind of campaign you run for acquiring links should be focused on ethical link building practices. When you start pulling in outside links from any old source, grabbing as many as possible, you’ll end up with a lot of low quality links that dissolve your pagerank and can get your domain flagged for spam.
The result is the notorious “Google slap” heard round the web.
Social networking:
Social networking can work wonders for traffic and branding online. While it’s less about SEO and more about lead generation, you can leverage social media networks to start content marketing and thought leadership campaigns. Thanks to social networking, it’s possible to start your sales funnel well outside of your own website.
Because branding starts at first contact, social media allows you to step “outside of the storefront” so to speak and start walking the streets to meet people. By communicating with people through social networks you can increase brand knowledge, show that you yourself are knowledgeable in your niche and as such will begin to develop a strong rapport with other users.
Most importantly, it’s a great platform for reaching out to customers and others around you for acquiring feedback and opinions. Knowing what customers and potential customers think of your product, service and business model overall can help you redefine and regularly update/improve your practices to deliver the best service to those visiting your site.
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Joerg Weishaupt is a 48 year old entrepreneur, software architect, search engine optimization and social media expert. Joerg has been building a lot of profitable Internet businesses since he put his first website online in 1995. He is also one of the founders and partners of Social Media Science LLC, where he launched a content syndication network called SYNND.
Joerg resides in a small, quiet community about 100 miles outside of Munich, Germany. If you ever seek to find him, look for where the cows gather.
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