Those of you who have their ear to the ground on everything going on at Google (it’s good to keep an eye on your nemesis, I recommend it) know about their audacious plan to grow their display market revenues.  The intent of course is to leverage their inventory on popular net properties that they currently [...]

Google along with the other major search engines have dropped multiple hints about bounce rates having a negative impacts on site rank.  It makes sense, and some companies have already felt the pinch.  It makes sense that a site that has issues either in design or content, regularly causing users to bounce, is going to [...]

SEO is vastly important in the life of the average online business.  When it comes to the web, SEO is like the machine gun on the tail of a fighter jet.  Your site is the jet and you’re the gunner. There’s nothing like scoring kills left and right as you move through the ranks and [...]

Is “Don’t talk about SEO” I couldn’t resist.  Now let’s clarify up front that a statement like the title of this blog post is ludicrous, and I find that there are more and more “experts” making claims like this within their site pages and blogs. They use this statement and follow it with their own [...]

It’s well known that links are at the heart of improving rank.  Link building is a major search engine optimization technique because the more one-way, valuable links a web site has the greater the chance of that page performing in the SERPs. Links are of course important because they help other people actually locate your [...]

For years now link building has been a major factor in the SEO industry.  Google changed the cadence at which we march with its PageRank algorithms and all other search engines have fallen into line like good little soldiers. It’s obvious why – trusted links show as a vote of confidence and trust.  Sadly, not [...]

I can’t imagine there are many people who like to have their content swiped.  It’s one thing to have your site, article, blog post etc used as a reference piece in developing additional content (that can be quite flattering) but it’s another thing entirely to have someone completely swipe your content. Now don’t take this [...]

Are you trying to get your site optimized for specific keywords so you can dominate your niche in Google? Not easy is it? Depending on the market you’re in, it could be more difficult than others and you may have discovered that writing seo content is growing to be a huge pain in your ass. [...]

When you want conversions on a landing page you need to follow a careful strategy.  It’s extremely easy to muck up landing page conversion with poor copywriting.  Surprisingly enough, there are at least 7 things (I’m certain there are a lot more) you can do to completely wreck your landing page conversion. Most landing pages [...]

In the last post I covered  the first three tips that should be a primary focus when optimization images. Finding the right image:  You have to make sure that the content you’re pushing on your pages speaks to and engages your visitors Use Keywords:  Placing keywords within the image file name help ensure a solid [...]