Adwords for Mobile Tech – Pay Per Call?

We all know that local search is booming.  If you don’t know, you had better start researching the topic real fast.  Local search is going to have a profound impact on the way people find businesses, products and services in their community.  More people than ever are stepping away from their PC’s and hitting the road with new mobile technology and smart phones to get online.

The more users there are online with mobile devices, the more tempting it is for Google and other agencies to start splashing ads at us.  As always, Google is on the forefront of where people are going and they’re showing it with new interfacing that allows adwords users to create ads specifically for mobile devices.  The new interface allows you to do multiple things to enhance your business presence for the mobile world:

• Target Multiple Devices – A campaign created to target a desktopPC can also reach more expensive, new-age phones like the Iphone or G1.  You can also simply create new campaigns designed specifically for standard mobile users

• Reach out into the mobile web – Your ad campaign will reach mobile searches with text ads as well as mobile web site visitors with text and display ads.  You can get mobile ads online just as easy as you can get them in place for standard web surfers.

• Pay Per Call – One of the great new features is a business owners ability to bid on calls instead of clicks.  When a lead does a local search for your business, the full info is returned including address and phone number.  If that person calls your business from the ad listing, then you’re charged for the ad.  This is a fantastic way to get targeted, easily tracked and immediate leads to your business.

Here are some ways you can really control your local search campaign for mobile tech

Target your ads to the right people, at the right time

• Mobile-specific keyword targeting
• Contextual targeting lets you hit the readers of mobile pages who are reading about specific content
• Target your ads only to compatible devices
• Target specific carriers with advanced carrier targeting.  If your hometown or community only has Verizon service coverage as a mobile carrier, it’s pointless to show ads through sprint mobile tech.

Ad Scheduling

You can schedule your ads to appear on specific days or certain hours each week.  It would be extremely simple to schedule an ad campaign to run Wednesday through Friday to promote a big Friday sale.  You can set your ads to run all day, every day or as little as 15 minutes once or twice a week.

Create a great ad made just for mobile phones

• Google provides an ad creation wizard to help you quickly make textual ads for mobile tech
• Google helps create mobile-ready image ads to run on their network of mobile sites

Smart phones are the next wave in marketing and search tech.  If you haven’t adapted your business model and online marketing to include local search, it’s time to do so.  You’re no longer blindly reaching into the far corners of the web for obscure search traffic.  Local search is bringing the fight right to your local community, and you’re back to competition locally for the biggest chunk of your customer base.  As you can see, it’s getting easier than ever to create, track and benefit from advertising campaigns.  It’s time to get in the game.  The last thing you want is to be tossed to the wayside with the yellow pages.

Secure your business and get yourself setup for local search.

Related posts:

1. Staying off the Google Radar
2. Controlling your PPC Campaign
3. Priming the Local Search Engine

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