The recent launch of the new keyword tool from Google raised the hackles of a lot of advertisers, as it took the system from being quite granular and focused to being a lot more broad – essentially making the system more presumptuous than anything else. Where the system once allowed you to narrow in on [...]

Underestimating the value of your keyword research or cutting corners to get it done is like slashing your tires before a race. There seems to be quite a lot of confusion out there about what makes keyword research worthwhile, and what kind of market research needs to be done to establish a good list of [...]

If you’re doing any keyword research for yourself or a little manual market research you know you’ve got to dig pretty deep into the search results to get that relevant data.  You can use these 4 tricks to help bolster your own research and get some of that data a little faster.  I use these [...]

I love starting a post out this way:  “There’s been a lot of chatter about…”   It’s such a wonderfully cliché hook that works more often than not.  Even when there hasn’t been any buzz, that sentence works well. Thankfully, this time there actually is some chatter and buzz. A lot has been written and discussed [...]