If we lived in a perfect world, we would all be able to do things well enough and with uniform quality.  All things not created equal, we understand that in every market and every walk of life there are some people that just naturally ooze out of the mold.  These are the people that don’t [...]

Are old expired pages such as classified page listings giving you hell with 404? This is actually a pretty common issue, especially for ecommerce sites that run into “out of stock” issues with their products or product removal from the cart system. There ends up being two main listings that people have to deal with.  [...]

When you want conversions on a landing page you need to follow a careful strategy.  It’s extremely easy to muck up landing page conversion with poor copywriting.  Surprisingly enough, there are at least 7 things (I’m certain there are a lot more) you can do to completely wreck your landing page conversion. Most landing pages [...]

Optimization, both for the customer and for the search engine, are extremely important topics that we can’t ignore when developing an online presence for our businesses.  When you’re marketing for the consumer, the first thing you have to do is understand your target audience.  You need to build a profile of your audience that will [...]

If you have any interest in SEO at all (and you probably do, because you’re sitting there reading my blog) then you’ve likely been keeping your eye (thumb, toe, butt, face, mouth…everything) on the buzz circling HTML5.  Specifically, a lot of us are really curious about how it’s going to affect search engine optimization as [...]

There are far too many Ecommerce sites that have diligently followed all the rules set forth for SEO yet still suffer from decreased site traffic and poor sales.  They spin their tires with little traffic, or higher traffic with no conversions.  For an Ecommerce site, streaming user traffic isn’t the ultimate goal.  While traffic is [...]

So thus far you have managed to identify the problem with your potential customer, and you’ve made an offer.  Hopefully, within the your text you’ve developed trustworthy support so that the customer doesn’t think you’re just some hack on the net trying to get their money.  In truth..well.. we are doing just that but we [...]

Welcome back.  I’m once again covering information on making an effective landing page.  This is an integral part of crafting a marketing strategy.  You can have the most beautiful signage in the world outside your store, with a pleasant landscape design that leads customers in but if they walk into a store that smells like [...]

When you run any kind of marketing campaign online, you engage your customer with content.  More often than not it is written but lately a number of companies are utilizing video overlay (such as a sales rep walking across the browser window) or embedded video.  Whatever the tactic, all the content needs to fall into [...]

When you run any kind of marketing campaign, it’s crucial to have an effective landing page.  When you utilize web analytics, you can create an invite and motivational landing page that will bring about more conversions from the traffic you’re already bringing in. If you don’t the best way to examine a landing page, consider [...]