People love to talk about SEO, especially business owners.  It’s become a buzz topic and many of the folks (especially small business owners) that catch wind of it will do the minimum that they’re aware of – which often consists of stuffing their website full of keywords. I’ve had many conversations with business owners that [...]

One would think that the days of spamming the search engines were nearing a close, and the type of search engine spam seen in the 90′s and at the turn of the millennium was long gone. But it seems with every new update and promise of a cleaner search environment from companies like Google, those [...]

The NYTimes may want to look in their own backyard before barking about the SEO of J.C. Penney

There is certainly no dearth of SEO companies and link farms crying themselves hoarse trying to elucidate the importance of the backlinks to the novice website owners. Although most experts suggest that link building should form an integral part of page rank improvement efforts, the million dollar question remains do backlinks still hold the same [...]

Numerous articles have been written recently about the recent overhaul by Google in how it’s displaying local search results.  With all the opinions flying around you’re bound to have misconceptions and after reading a lot of the content it’s clear that there are many.  The primary misconceptions are in how the changes made by Google [...]

Once you find and locate someone that is able to create all the written content you need, it’s important for you to cultivate a good relationship with that individual.  Great copywriters will find a lot of opportunities for work – after all good copywriting is an in-demand skill much like SEO.  As a result, copywriters [...]

One of the things that I enjoy the most about marketing online and the various projects I get involved in is the fact that I get to work with a variety of creative individuals.  Each of these people turns out to be a talented specialist in their area of expertise and one of the most [...]

Google has grown into a monster in the last decade is it has cornered one market after another.  Recently, they’ve continues to create a thin layer of reviews in order to displace all of the general and focused directories that they’ve sent spiraling into bankruptcy.  Some of the big players however are telling Google exactly [...]

The recent launch of the new keyword tool from Google raised the hackles of a lot of advertisers, as it took the system from being quite granular and focused to being a lot more broad – essentially making the system more presumptuous than anything else. Where the system once allowed you to narrow in on [...]

If you’ve been trying to win out online with SEO and corner your own little vertical market, then here’s a head slapper that might surprise you.  Bing isn’t Google. I know, that’s a shock right? There’s a problem with so many marketers and small businesses trying to carve out their niche with SEO – they [...]