In the past small business promotion was extremely limited. Outside of efforts made on a personal level to market to the local community, if larger exposure was desired, you usually had to submit your press releases to a wire service or some other outlet where the media could choose to pick up the story, or [...]

Press release marketing is an integral part of content marketing that a lot of people take for granted.  It’s so widely UNDERutilized which amazes me given the potential that press releases have in pushing traffic, and targeted traffic at that. Individuals and organizations pour money into search engine optimization techniques in the hopes that they [...]

For businesses trying to increase exposure and add to the effectiveness of their SEO campaign, the press release is an effective means to do just that in order to push more relevant traffic to targeted sites. While press releases may seem like a more formal method of online marketing people should avoid putting them on [...]