Creating a marketing strategy based around SEM and SEO isn’t a simply problem of execution, or even one of effectiveness.  It’s also a problem of vision that’s forcing a lot of business owners to get new glasses. Reboot your Weltanschauung The universe that is the social web just isn’t what many businesses think it is.  [...]

Rumors abound over the new social networking site being developed for launch by Google, known as Google Me.  The intention is a massive overhaul of the original Google profile service, likely similar to the current social media giant Facebook. This isn’t the first attempt by Google to replicate the power and popularity of social media.  [...]

I don’t care how awesome your products are, or how much you can generate a positive buzz on your services, or even how stellar your customer service team is – you’re going to be hated by more than your fair share of angry, disgruntled customers If you’ve got 20% of your target market that wants [...]

Twitter is gaining steam as one of the more popular social media networks on the web.  It’s holding fast at position 3 and I wouldn’t be surprised if it tried to take Facebook in turn 3 on the outside. The ease of use and how simplistic the service is makes it ideal for marketing by [...]

Since the time when LinkedIn revealed its app programming interface (API), new enhancements for social media have regularly been created to reinforce that already strong and growing network.  One of the partnerships that becoming increasingly popular (to no surprise) is Twitter and LinkedIn.  Considering the growing popularity of B2B marketing online through common social media [...]

Ever drop a tweet to something that you felt was really worthwhile within your niche that you just knew people would love to share?  How often have you done that and got absolutely zero response?  No reply, no retweet, no clicks.  Despite having followers in the 4 digits, pretty much all of them ignored your [...]

For businesses trying to increase exposure and add to the effectiveness of their SEO campaign, the press release is an effective means to do just that in order to push more relevant traffic to targeted sites. While press releases may seem like a more formal method of online marketing people should avoid putting them on [...]

As blogging steams onward and gains speed, there are more and more people joining the ride be they contributors, readers or commenter’s.  Months and years tick by for many blogs that are growing in popularity with an ever increasing user base.  That user base gradually increases its interaction that for some becomes a great distraction. [...]

Have you heard the references to YouTube as a major search engine?  To common surfers that’s not the case, it’s just a video sharing site.  To those of us with knowledge of seo techniques we know that YouTube and other video sharing sites can offer up a lot in terms of optimization. So how in [...]

Twitter is continuing on an upswing despite recent maintenance issues and various outages.  It’s caused no issue with people as they continue to use Twitter for both social and business purposes however as many continue to run their show through the social media service. If you’re looking to make a splash on Twitter with your [...]