You know those amazingly hilarious YouTube videos of the Old Spice guy?  Of course you do, you know;  the ones that were direct responses to Twitter fans.  Everyone knows about them apparently because Old Spice body wash sales went through the roof. While I write and sift through the web on various projects I inadvertently [...]

I’ve been fairly hush hush about a project I’ve been working on, which the title alludes to here.  I’m well aware that there is an abundance of Twitter information on the web, from free content to paid content and all of it falling somewhere in between “completely relevant” and “not at all relevant”. There’s a [...]

Twitter has found itself on the end of Facebook and tailing fast as one of the fastest growing social networks on the web.  It has grown at a fairly steady pace since its launch in July of 06 and has seen spikes in activity on and off throughout that time.  Within the last 14 months, [...]

One of the hardest things to do with social media marketing and marketing on the web in general is reach people.  It’s easy in a brick and mortar storefront, because they’re right there.  They’re in your store, they’re in your community and it’s easier to reach them.  In a virtual environment you have a much [...]

In order for your blog to make an impact with your readers, it needs to be excellent.  You’ve got to stand out over your competition.  Not just that, it needs to stand out where all other blogs (even those that aren’t your competitors) fail completely. In order to avoid those same failures, there are certain [...]

How often have you pulled up your traffic stats only to be greeted by dismal numbers? Traffic is the heart of your online business.  And whether you’re running a simple, personal blog or you’ve got a full-scale eCommerce site with shopping integration you can’t expect to make any money online without having a regular stream [...]

I like those old commercials where they ask you “It’s 3pm.  Do you know where your kids are?” I often remind clients of those commercials and ask them to take the same stance with their competition.  So, do you know what your competition is doing at this moment? The most common response is that they [...]

I find myself to be a little long winded at times, and often have to fight to trim down my content and my posts.  I’m always amazed at people who can’t get right to the point very quickly and deliver a message in short, sweet words.  Brevity, to me, is sexy and quite rare. So [...]

A recent post brought a comment string regarding the way the web is transforming and evolving.  Part of that entailed some notes about how we’re moving more toward contextual search and indexing of content on the web. The following request came in: “if you wouldn’t mind to expand a little more on your reference to [...]

Video sharing sites are veritable goldmines for throwing viral traffic toward a site.  It’s one of the most popular sites online and last stats showed it to be the 3rd largest search engine.  Video marketing should be including as a piece of every internet marketing strategy and when handled correctly can produce a large viral [...]