Earlier this month I caught the post game show for the Cleveland Browns via a radio broadcast that immediately screamed “content marketing” to me.  Odd, I know.  They were taking some time to interview Colt McCoy who is a former Texas QB turned Browns QB and he’s been struggling to get a starting point in. [...]

Today, there are more small businesses than ever, thanks to the internet. Whether they are promoting the products of affiliates, or their own services, the internet has become the new gold mine for entrepreneurs. It is easy to see why. Literally billions of people access the internet on a daily basis, and the commerce that [...]

Indirect marketing is far from being a new idea, but it has shown remarkable success as the internet has begun to change. The growing influence of social networking sites has changed our very culture, allowing for some old tricks to be reapplied in new ways. But, how do we tell if they are paying off? [...]

The internet is an incredible source of new media and marketing ideas. The goal is of course to generate as much traffic as possible to generate the most conversions. With mobile marketing technology evolving just as fast as new marketing ideas are being implemented, there are numerous opportunities to create your own niche in the [...]

Press release marketing is an integral part of content marketing that a lot of people take for granted.  It’s so widely UNDERutilized which amazes me given the potential that press releases have in pushing traffic, and targeted traffic at that. Individuals and organizations pour money into search engine optimization techniques in the hopes that they [...]

Companies need to do everything they can to get more out of social websites.  This is the social era, and consumers as well as organizations are turning to social media to handle their business.  One of the ways to properly manage a social media presence is to bring on an online marketing manager. Without having [...]

If you’re one of the many internet-based companies trying to thrive and compete on the web then you know that there’s a lot of competition that you have to wade through and you’re more than likely aware of how SEO marketing can help improve your position. Where many businesses get tripped up unfortunately is that [...]

If you’re thinking about starting up a marketing campaign on Twitter, then there are some things you need to consider – rules to adhere to so that you don’t shoot yourself in the foot while promoting through the social media network. First and foremost, it’s a softsell environment.  There are few places where the hard [...]

A frequent topic of discussion is effective online marketing, and we often talk about the important of our social media marketing efforts and the kind of power we’re putting into our online marketing campaigns.  Unfortunately some take that to an extremely and they let another important area fall away and become neglected. The website: When [...]

If you find that you’re often frustrated with client sales coming through your website, you should know that you’re not alone.  Especially if you’ve just recently made adjustments to your marketing campaign.  If you’re launching a new campaign or new outreach project to boost your B2B leads, you could be in for a long ride [...]