Have you considered taking the knowledge you have within your particular market to produce an eBook? A lot of business owners and individuals have considered the move, but held back while questioning whether people would buy into such a thing – after all who wants to really sit at their computer or stare into a [...]

As social media sites like Facebook continue to gain steam for purposes of sharing and online marketing, the bookmarking sites are starting to see their user counts slip away as traffic dips.  That’s forcing many of us to pose the question as to whether or not social bookmarking sites will be able to remain relevant [...]

Social Media Marketing (SMM) and Social Media Optimization (SMO) are two new industry phrases that have become more popular among web marketing sites over the last year. These terms, which are often used interchangeably, are used to define marketing through social media and social networking sites. However, the terms do not mean the same thing, [...]

There is an obvious difference between B2B conversion and other kinds of conversion optimization. Similarities exist as well, such as the clicks, context and testing, but the atmosphere for B2B marketing quite frequently has a completely different set of dynamics than other consumer oriented commerce: More often than not, generating leads is the goal rather [...]

There is little doubt in our minds that the way that commerce happens today is radically more advanced. Greater access to information, instant process transaction and other services makes it easier to do business globally. This leads customers big and small to choose their products and services differently. One industry segment that regularly offers advice [...]

Practically everybody in the content marketing biz today is clamoring to discover the best ways to produce viral online content; mostly because it is the key to our success as marketers. The trouble is that quality informative data takes time to word into usable content. Making it interesting to the mainstream is an even trickier [...]

Few topics are hotter these days than the influence that social media has on the market. The trick is generating influence for yourself, or even judging the actual power of it. Traditionally, we use numbers to identify our statistics-height, weight, siblings, test scores, grade point averages, goals, interviews, jobs, performances, salaries, etc. The problem is [...]

It can be dangerous work crafting the proper sales message, be it advert web page, letter or any marketing material. There is a sense that you are assuming what the customer wants without any kind of informational indication. Here is a hypothetical situation: A wife and mother of around 30 with a preschool aged child [...]

The barbarian warlords of old may do better in our modern world than we like to give them credit for. The most successful among them conquered more land in a few decades than the Roman Empire did in four centuries. The key to their success was an adaptable nature, and it is a lesson we [...]

There are so many blogs on the internet it is a wonder that there is any other kind of page left at all. I mean, if they have their own search category on Google right next to “music” and “videos” it has to be a pretty good portion of the overall number of pages. Even [...]