Today, the world would grind to a screeching halt without the text message. Mobile phones have changed the way we communicate and access our information, and that applies to our marketing efforts as well. If you are a business owner who is only a causal texter, you may be missing out on the potential to [...]

The internet is an incredible source of new media and marketing ideas. The goal is of course to generate as much traffic as possible to generate the most conversions. With mobile marketing technology evolving just as fast as new marketing ideas are being implemented, there are numerous opportunities to create your own niche in the [...]

As more people join the smart phone movement, mobile marketing is becoming more mainstream and a necessary part of any marketing strategy.  It’s a vital piece of the puzzle that is the overall media mix when a company launches new marketing campaigns.  Mobile marketing offers a deeply engaging experience for consumers that, due to the [...]

Apple is working to compete with Google on a Toe to Toe basis in the ad market.  Is it a low blow to kick Google while they’re in the middle of a fight with Facebook to stay in the game?  Maybe a little, but I couldn’t think of a better time to make a move [...]

Mobile search is exploding and growing exponentially this year.  More people are plugging into smart phones than ever before, and it won’t be long before they become the standard in cellular technology.  If you’re running ad campaigns for your business, especially if it’s local, you should be utilizing all the ad media you can.  This [...]