Creating a marketing strategy based around SEM and SEO isn’t a simply problem of execution, or even one of effectiveness.  It’s also a problem of vision that’s forcing a lot of business owners to get new glasses. Reboot your Weltanschauung The universe that is the social web just isn’t what many businesses think it is.  [...]

Guess where Pepsi won’t be putting it’s marketing dollars in the future? Pepsi announced last fall that it wouldn’t be making any kind of marketing push during the Super Bowl for the first time in 23 years.  Surprising?  Not at all.  The massive beverage company and umbrella company for a multitude of other products is [...]

I’ve always believed in the strength of content, and of course content marketing.  This is one of the most effective ways to develop credibility with your audience and establish a sturdy presence in the online community.  This is also a fantastic way to add some extra revenue streams to your business.  Here are three great [...]

SEO can make a monster of a difference when it comes to your results in the SERPs.  That mainly has to do with the fact that you’re optimizing specifically for those results.  Duh, right?  SEO is growing in popularity because of the results it can deliver when done properly, the problems begin to arise though [...]

I’ve spoken (or rather written) before on my position when it comes to people who still believe that marketing for business online isn’t a good idea.  I stand firm in my belief that these people should be poked in the eye repeatedly until they get the point and stop throwing their business out the window. [...]

In what seems like a blink of an eye, a very short decade, Social Media has blitzed the world and renovated the way we do marketing.  This is an industry that moves at record speed when it comes to design and implementation of new concepts.  Marketing plans and strategies are tampered with and succeed or [...]

There has been a notable and steady rise in the cost of PPC campaigns as of late, and it’s starting to pinch businesses where it counts.  Larger businesses with deep pockets may be able to hold out longer but small business is struggling.  Google is even noticing the slip, as they’ve sent out “coupons” giving [...]

We’re nearly two months into our new year, stretching our arms and legs into 2010.  Taking a deep breath, you know what I smell?  No.  That wasn’t me.  That was my production manager. I smell opportunity. I find myself compelled to ask a simple question: “How is the marketing dynamic going to shift this year, [...]