Few topics are hotter these days than the influence that social media has on the market. The trick is generating influence for yourself, or even judging the actual power of it. Traditionally, we use numbers to identify our statistics-height, weight, siblings, test scores, grade point averages, goals, interviews, jobs, performances, salaries, etc. The problem is [...]

It wasn’t long ago that people were completely and utterly terrified of sharing any kind of personal information online for fear of it landing in the hands of the wrong person.  Users weren’t just paranoid about social security numbers.  They were worried about phone numbers and addresses because everyone you talked to online was a [...]

The greatest thing about using a Facebook fanpage for your business is that it’s free.  While it shouldn’t be the primary method in which you get your business online (you should still have a regular website), a business fanpage on Facebook can do wonders for traffic and business as well as branding. It’s a great [...]

Ever since Facebook formally announced its desire to put the strangle hold on social networking online, there has been a mass of talks regarding privacy concerns, but that’s not all.  Many people are discussing the possibility of deleted their Facebook account completely.  While there is no hard coded reason for the exodus, some feel that [...]

This has been an exciting year on social media for anyone who’s been watching.  It’s been a pretty intense slug fest between the big players, particularly Google, Twitter and Facebook.  They’ve each been rolling out new features back and forth trying to stay ahead of each other and there is only one image that is [...]

Facebook is an ideal place to market a business. Think about it. There are literally millions of users on the site. They belong to groups and networks. They use the different site applications. Basically, they are sharing their lives and interests with you so that you can help enhance it. If you look back at [...]

You might have noticed a recent update to Facebook that they announced on your profile page after logging in.  It was a nice little addition letting you know that Facebook is implementing a “like this” button on the web.  In participating sites (which is a list that is going to grow rapidly) you’ll be able [...]

Welcome to the biggest social media/PR disaster yet.  This one is a DOOZER.  Food giant Nestle, who is currently under pressure from environmentalists raging about deforestation and palm oil, became the subject of a swelling (and still growing) storm of user comments and attacks via Twitter and especially Facebook.  The cause?  Operators of the Facebook [...]

With growing talk lately about “title fights” between Google and Facebook, it’s no wonder that Facebook is making changes by leaps and bounds to market as a “one stop” for businesses.  Facebook can be a fantastic platform to build a brand and interact with customers, but it needs to be utilized correctly.  Here are a [...]

There was a time where, if you wanted to network and find friends online you had to clunk through Myspace and hope that whoever you were looking for happened to have an account.  People were just jumping on the social media bandwagon back in 2006 as it gained mainstream popularity.  I remember witnessing an encounter [...]