You know when you want to launch something new that you have to generate buzz. Otherwise you get no eyeballs, simple as that. Blog marketing can certainly help get you there through methods like asking other people in the blogosphere for a review, throwing in your best copywriting techniques on your own posts and of course targeting as many people as you can when you decide to launch.
There is a far more subtle route that you can take that will draw a lot more attention: Blog about the problem.
Every product and service is meant to remedy a problem that someone is having. If your product doesn’t address a problem then you fell short of the mark. You don’t have a good product/service.
It might surprise you to know that most customers don’t even realize that they have a problem. Or they might recognize it, but not see it as an immediate problem or one that has a fix.
You can begin guest posting on other blogs and creating information posts about the problem. Once you have the attention of readers you can include the next step
Blog about the solution
When you start your blog marketing campaign, make sure that you include solutions to the problems, and emphasize that you can supply the solution. It isn’t necessary to give all the answers away when you’re providing some solutions through posting but remember that content has to be valuable: informative, entertaining, relevant etc. Include enough so that you’re helpful.
Take time to talk about what to do to rectify the problem and then sell them on how to do it. your blog marketing campaign should come from multiple angles, and offer multiple solutions. Just make sure your solution is highlighted and put up as part of the offering. If you can sell someone on your expertise, then you can sell them on your solution.
Blog about the client
You can reinforce your expertise and prove your position by using examples from clients you’ve already worked with. Look at these methods:
- Case studies: These don’t have to be technical in nature, and don’t require a ridiculous amount of research, charts or graphs to put together. You also don’t have to give away your secret techniques to making things work. Just be specific about the issues that were brought to you by the client and include what you did. Avoid the gritty details, and use some of the highlighted features within your solution. This can reinforce the power of the solution you’re offering.
- Interviews: If you have a willing client, you can ask them to do a sit down interview with you. Go through questions that will lead listeners/readers through the problem -> remedy process. Discuss the problem, then discuss the solution and what the client learned as well as what they might do differently in the future.
When you plan ahead before your launch and your blog marketing campaign include discussions about the problem in general with variable solutions (including yours) your readers will be fully informed by the time your launch rolls around. In many cases, not only will they be ready to buy, but they’ll be clamoring for it if you handled the buzz properly.
The best part is, you don’t even need to do it with pushy hype.
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Joerg Weishaupt is a 48 year old entrepreneur, software architect, search engine optimization and social media expert. Joerg has been building a lot of profitable Internet businesses since he put his first website online in 1995. He is also one of the founders and partners of Social Media Science LLC, where he launched a content syndication network called SYNND.
Joerg resides in a small, quiet community about 100 miles outside of Munich, Germany. If you ever seek to find him, look for where the cows gather.
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