When it comes to supporting your on-page and link-building efforts, there’s nothing more appropriate or better than a soundly developed content marketing strategy.  Some may argue that content marketing is link building since you’re going for links but in my opinion content marketing is about more than just getting some links. It’s about thought leadership, [...]

We’ve all heard it before: SEO is dead.  X social media is going to be the end of Y media site and Z is the next best thing since sliced bread.  Here we are however, several years into the social media and SEO race and…oh look all of those sites are still here and the [...]

There are so many blogs on the internet it is a wonder that there is any other kind of page left at all. I mean, if they have their own search category on Google right next to “music” and “videos” it has to be a pretty good portion of the overall number of pages. Even [...]

In order for your blog to make an impact with your readers, it needs to be excellent.  You’ve got to stand out over your competition.  Not just that, it needs to stand out where all other blogs (even those that aren’t your competitors) fail completely. In order to avoid those same failures, there are certain [...]

As blogging steams onward and gains speed, there are more and more people joining the ride be they contributors, readers or commenter’s.  Months and years tick by for many blogs that are growing in popularity with an ever increasing user base.  That user base gradually increases its interaction that for some becomes a great distraction. [...]

There are few absolutes when it comes to content marketing and putting up a powerful blog for your business.  While there may not be absolutes, time has given us a hell of a lot of “best practices” guidelines, blog tips and general rules that we should follow to lead us toward success.  They’re never perfect [...]

Part of social media marketing and content marketing is blogging.  It goes a long way toward thought leadership and pushing traffic to a destination.  Of course it ultimately depends on what you want to do with that blog, however the information you publish is the largest part of the blog and how it relates to [...]

We all know about content management systems, but what about comment management? Virtually all blog software marketed online comes with some kind of comment functionality.  So if that’s the case, why would anyone need some kind of 3rd party comment system?  Because many of the comments and reactions to content being posted never actually make [...]

You know when you want to launch something new that you have to generate buzz.  Otherwise you get no eyeballs, simple as that.  Blog marketing can certainly help get you there through methods like asking other people in the  blogosphere for a review, throwing in your best copywriting techniques on your own posts and of [...]

While I considered some kind of clever yet cliche “blogging 101” title, I felt the 911 was necessary because I’ve come across a staggering number of people who think blogging is irrelevant. Really? I pray that as you begin reading this, you’re not the type of person who thinks that blogs are a passing fad.  [...]