Posted by Joerg Weishaupt on 01. Sep, 2010

10 Tips For Better Press Releases

Press release marketing is an integral part of content marketing that a lot of people take for granted.  It’s so widely UNDERutilized which amazes me given the potential that press releases have in pushing traffic, and targeted traffic at that.
Individuals and organizations pour money into search engine optimization techniques in the hopes that they can [...]

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Posted by Joerg Weishaupt on 30. Aug, 2010

5 Mistakes Companies Make Without An Online Marketing Manager

Companies need to do everything they can to get more out of social websites.  This is the social era, and consumers as well as organizations are turning to social media to handle their business.  One of the ways to properly manage a social media presence is to bring on an online marketing manager.
Without having an [...]

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Posted by Joerg Weishaupt on 25. Aug, 2010

Throw Yourself to the Lions with DIY SEO Marketing

If you’re one of the many internet-based companies trying to thrive and compete on the web then you know that there’s a lot of competition that you have to wade through and you’re more than likely aware of how SEO marketing can help improve your position.
Where many businesses get tripped up unfortunately is that they [...]

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Posted by Joerg Weishaupt on 23. Aug, 2010

Reinforcing Your Twitter Marketing Campaign

If you’re thinking about starting up a marketing campaign on Twitter, then there are some things you need to consider – rules to adhere to so that you don’t shoot yourself in the foot while promoting through the social media network.
First and foremost, it’s a softsell environment.  There are few places where the hard sell [...]

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Posted by Joerg Weishaupt on 06. Aug, 2010

Quality Site Content = Effective Online Marketing

A frequent topic of discussion is effective online marketing, and we often talk about the important of our social media marketing efforts and the kind of power we’re putting into our online marketing campaigns.  Unfortunately some take that to an extremely and they let another important area fall away and become neglected.
The website:
When you’re working [...]

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Posted by Joerg Weishaupt on 30. Jul, 2010

B2B MArketing: Lead Generation to Sales Conversion

If you find that you’re often frustrated with client sales coming through your website, you should know that you’re not alone.  Especially if you’ve just recently made adjustments to your marketing campaign.  If you’re launching a new campaign or new outreach project to boost your B2B leads, you could be in for a long ride [...]

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Posted by Joerg Weishaupt on 28. Jul, 2010

Old Spice Guy Doubles Sales With YouTube Campaign

You know those amazingly hilarious YouTube videos of the Old Spice guy?  Of course you do, you know;  the ones that were direct responses to Twitter fans.  Everyone knows about them apparently because Old Spice body wash sales went through the roof.
While I write and sift through the web on various projects I inadvertently find [...]

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Posted by Joerg Weishaupt on 19. Jul, 2010

“undisclosed” Twitter Project – Sneaking A Look

I’ve been fairly hush hush about a project I’ve been working on, which the title alludes to here.  I’m well aware that there is an abundance of Twitter information on the web, from free content to paid content and all of it falling somewhere in between “completely relevant” and “not at all relevant”.
There’s a lot [...]

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Posted by Joerg Weishaupt on 19. Jul, 2010

Baby Stepping Into Twitter With The Right Tools

Twitter has found itself on the end of Facebook and tailing fast as one of the fastest growing social networks on the web.  It has grown at a fairly steady pace since its launch in July of 06 and has seen spikes in activity on and off throughout that time.  Within the last 14 months, [...]

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Posted by Joerg Weishaupt on 16. Jul, 2010

Industry Experts Weigh In On Marketing & Creativity

One of the hardest things to do with social media marketing and marketing on the web in general is reach people.  It’s easy in a brick and mortar storefront, because they’re right there.  They’re in your store, they’re in your community and it’s easier to reach them.  In a virtual environment you have a much [...]

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About Me

Joerg

Joerg Weishaupt is a 46 year old entrepreneur, software architect, search engine optimization and social media expert. Joerg has been building a lot of profitable Internet businesses since he put his first website online in 1995. He is also one of the founders and partners of Social Media Science LLC, where he launched a content syndication network called SYNND.

Joerg resides in a small, quiet community about 100 miles outside of Munich, Germany. If you ever seek to find him, look for where the cows gather.

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