Press release marketing is an integral part of content marketing that a lot of people take for granted.  It’s so widely UNDERutilized which amazes me given the potential that press releases have in pushing traffic, and targeted traffic at that.
Individuals and organizations pour money into search engine optimization techniques in the hopes that they can [...]

Companies need to do everything they can to get more out of social websites.  This is the social era, and consumers as well as organizations are turning to social media to handle their business.  One of the ways to properly manage a social media presence is to bring on an online marketing manager.
Without having an [...]

If you’re one of the many internet-based companies trying to thrive and compete on the web then you know that there’s a lot of competition that you have to wade through and you’re more than likely aware of how SEO marketing can help improve your position.
Where many businesses get tripped up unfortunately is that they [...]

If you’re thinking about starting up a marketing campaign on Twitter, then there are some things you need to consider – rules to adhere to so that you don’t shoot yourself in the foot while promoting through the social media network.
First and foremost, it’s a softsell environment.  There are few places where the hard sell [...]

A frequent topic of discussion is effective online marketing, and we often talk about the important of our social media marketing efforts and the kind of power we’re putting into our online marketing campaigns.  Unfortunately some take that to an extremely and they let another important area fall away and become neglected.
The website:
When you’re working [...]

If you find that you’re often frustrated with client sales coming through your website, you should know that you’re not alone.  Especially if you’ve just recently made adjustments to your marketing campaign.  If you’re launching a new campaign or new outreach project to boost your B2B leads, you could be in for a long ride [...]

You know those amazingly hilarious YouTube videos of the Old Spice guy?  Of course you do, you know;  the ones that were direct responses to Twitter fans.  Everyone knows about them apparently because Old Spice body wash sales went through the roof.
While I write and sift through the web on various projects I inadvertently find [...]

I’ve been fairly hush hush about a project I’ve been working on, which the title alludes to here.  I’m well aware that there is an abundance of Twitter information on the web, from free content to paid content and all of it falling somewhere in between “completely relevant” and “not at all relevant”.
There’s a lot [...]

Twitter has found itself on the end of Facebook and tailing fast as one of the fastest growing social networks on the web.  It has grown at a fairly steady pace since its launch in July of 06 and has seen spikes in activity on and off throughout that time.  Within the last 14 months, [...]

One of the hardest things to do with social media marketing and marketing on the web in general is reach people.  It’s easy in a brick and mortar storefront, because they’re right there.  They’re in your store, they’re in your community and it’s easier to reach them.  In a virtual environment you have a much [...]